Ignite Calisthenics & Yoga (ICY) is founded By Lee Whack and Maurice Williams in partnership with Aaron Lewis. ICY is created to break down barriers in the wellness space integrating strength and flexibility training for a unique, one-of-a-kind workout experience. In addition, ICY aims to be broadly appealing to men and women by offering more than traditional and siloed strength training and yoga, now combining them into one, as well as moving away from traditional wellness spaces (gyms, yoga studios, etc). Users can now access this wellness experience in the ease of their home or comfort of their local community.